Neo Financial launches full-scale insurance offering with Walnut

Neo Financial is Canada’s largest neo-bank with over 1M customers across their credit card, savings account, investment, and mortgage products.

Client
Neo Financial
Valuation
>$1B
Company size
>1200
Founded
2019
Industry
Finance

Challenge

Neo was seeking to increase user count andcustomer LTV without breaking the brandpromise that the Neo app can be your onestop-shop for financial services

Neo didn’t want... 
  • Standard card insurance
  • Customer experience that exits their user journeys to complete
  • Siloed offering that provides little data or insights for cross-sell, upsell, product improvement etc.
Walnut delivered....
  • Truly embedded insurance offering under Neo’s banner
  • Tailored add-on bundles featuring embedded account coverages
  • Full personal line (home, auto) funnels all within Neo’s app customer journeys
  • API connection that facilitates data feedback loop to leverage future opportunities

Solution

Neo Insurance - a full-scale, comprehensiveinsurance offering in-platform under Neo’sbrand.

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Result

  • Insurance vertical stood up in < 90 day
  • Delighting customers with modern, intuitive insurance experiences
  • Substantial short- and long-term revenue opportunity
  • Move into other insurance products on the horizon via Walnut integration

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